In a campaign involving 25 design firms, Coca-Cola was looking to solve a design challenge where a consumer could drink a coke while driving a car, without tilting the bottle.

Keeping it simple, the solution Drew came up with is a plastic bottle that maintained the classic Coke bottle shape and brand, with a plastic bag like membrane inside. Like what astronauts use, the inner membrane would collapse and deliver the soda. This solution was selected as one of the top 3 of the campaign.